Co-founder · Research & Strategy
Steve
A decade of qualitative fieldwork shaped how Steve thinks about brands — through the audience's eyes, not the brief's. He designs the studies, sits in the interviews, writes the memos.
"The best research questions feel obvious in hindsight — but only after you've stopped assuming you know the answer."
Co-founder · The Studio
Sherwin
Sherwin comes from video production, where every frame has to earn its place. He leads The Studio — turning findings into work that holds attention because it's built on something true.
"Good creative isn't decoration. It's the moment the finding lands — and they recognise themselves."